Mesh Radar
AI-agent demand-gen system. 200+ domains monitored, fit by intent scoring, human-approved sends.
Read the caseAvailable immediately
Abhijeet Binjve
Senior Product Marketing Manager · FinTech, Crypto Payments & Web3
01 Summary
Abhijeet Binjve is a Senior Product Marketing Manager based in Bangalore, India, with 9+ years across FinTech, crypto payments, digital assets and Web3. He scaled Okto Wallet from zero to 1M+ users at CoinDCX and most recently worked at MeshPay, where paid campaigns and the Mesh Radar AI-agent system drove qualified pipeline for the business team to close. He owns go-to-market, positioning, messaging, brand and demand generation, and is available immediately.
02 Numbers
- 1M+Okto Wallet users, scaled from zero
- 66%Lower Okto X Ads CPM, 121 campaigns
- 10 to 50Okto SDK clients, grown through hackathons
- 500+Content pieces at CoinDCX
- 9+Years in crypto, fintech and Web3
03 Experience
Senior Product Marketing Manager · MeshPay
- Drove qualified pipeline by generating demand through performance marketing, Mesh Radar, and integrated campaigns, handing off high-intent leads to the business team for close.
- Led an end-to-end rebrand and website relaunch, repositioning MeshPay's crypto payment infrastructure for enterprise and developer audiences.
- Built an AI-first marketing function, embedding AI across the design, content, and insights workflows to increase output and speed.
- Grew organic visibility through SEO and AI search optimization, improving Google search rankings across priority keywords.
- Owned social media end to end across channels, directing strategy, content, and community engagement.
- Launched MeshPay's webinar programme to drive demand generation, pipeline, and thought leadership.
- Built and ran Mesh Radar, an AI-agent demand-gen system: tiered monitoring of 200+ domains, fit by intent lead scoring on an ICP I wrote, suppression and geo-routing rules, and human-approved sends through HubSpot.
- Managed a $20K a month paid budget on X and LinkedIn and directed an SEO agency and a design agency.
Brand & Growth Strategy Manager · CoinDCX (Okto Wallet)
- Scaled Okto Wallet from zero to 1M+ users globally through ecosystem partnerships, GTM execution, and product-led growth.
- Drove a 25%+ uplift in app downloads post-campaign by analyzing funnel performance and user behavior.
- Cut paid acquisition CPM 66% across a 121-campaign X Ads programme spanning 8 markets in Europe and APAC, by restructuring app install buying into country-by-OS splits.
- Secured 15+ media features and 5+ strategic partnerships, representing the business at ETH Denver and Token2049.
- Conducted market research and competitive benchmarking across Web3 wallets, exchanges, and payment platforms to inform positioning.
- Developed strategy decks and leadership presentations on growth drivers, market opportunities, and adoption levers for senior stakeholders.
- Served as lead copywriter and strategist, producing 500+ content pieces to build a core marketing and sales resource library.
- Grew the Okto X community from 1K to 200K followers, with 5M+ weekly impressions at peak.
- Managed about $100K a month of creator and community acquisition and cut CAC from $20 to $15 in three months.
- Led a $500K, 150+ creator perpetuals launch campaign at about 4x ROAS.
- Grew Okto's Telegram developer community past 10K, and grew Okto SDK clients from 10 to 50 through hackathons and trust-building.
Product Content & Strategy Associate · Seracle
- Supported product and growth strategy for blockchain-based financial infrastructure through structured research and user journey analysis.
- Translated technical documentation into commercial narratives for investors, partners, and enterprise clients.
- Built strategy decks, whitepapers, and pitch materials used in partner discussions and GTM initiatives.
- Ran user research and usability testing to identify friction points and inform product prioritization.
- Managed a $50K a month budget marketing a B2B SDK platform to exchanges, NFT marketplaces, and developers, including US-market campaigns for a US-based crypto exchange client.
Editorial & Research Manager (FinTech) · The Coin Republic
- Led a research-driven content function covering crypto markets, exchanges, and financial infrastructure.
- Managed a team of 30+ analysts and reporters, delivering market insights and a 35% increase in organic reach.
- Engaged FinTech CXOs and founders to support thought leadership and ecosystem positioning.
- Scaled the outlet's SEO from zero to the first page of Google News.
State Head (Consultant) · Stories Worth Sharing
- Orchestrated 60+ events across 15+ cities (avg. 100 attendees) and grew audience engagement 30% through content for Instagram and YouTube.
04 Selected projects
Okto X Ads
Blended CPM from $1.18 to $0.41 across 121 campaigns and 8 markets, April to July 2025.
Read the caseOutbound BD agent
Daily news trigger scan, competitor or prospect classification, cold email with follow-ups. Under $20 a run.
Read the case05 Writing and content
- Research pieces
- App screen copy
- News articles
- Website copy
- Blogs and PR articles
- Meme marketing
- Carousel posts
- LinkedIn management
- X handle management
- Article planning
- Calendar planning
- Whitepapers and GitBooks
06 Questions
What roles is Abhijeet Binjve looking for?
Senior Product Marketing Manager, Growth Marketing Lead and Head of Marketing roles, mainly at crypto, Web3, fintech payments and AI or SaaS companies. He is open to remote work, roles across India and relocation.
Is he available now?
Yes. He is available immediately for full-time roles and for consulting projects.
Where is he based?
Bangalore, India.
Which tools does he use?
GA4, Google Search Console, SEMrush, Ahrefs, Tableau, Mixpanel, Metabase, Power BI, Sprinklr, HubSpot, Customer.io, ManyChat, Webflow, WordPress, Zoho CRM, Dune, DefiLlama, Canva, the X, Meta, Google, LinkedIn, TikTok and Reddit ad platforms, AddressableAI, SQL, Jira, and AI tools including Claude, Zapier and ChatGPT.