Abhijeet Binjve
ConsultantFreelancePerformanceWorkResume

Independent consultantCrypto · Fintech · AIBangalore, India

Your product works. Now people need to get it.

I am Abhijeet Binjve, an independent product marketing and go-to-market consultant for crypto, fintech and AI teams. Positioning, content, paid growth and AI-agent systems, from one person who has run all four inside the company.

Book a scoping call See the proof

Previously MeshPayCoinDCX · OktoSeracleThe Coin Republic

01 / 08

Five numbers

Hard metrics from his product marketing and growth work.

  • 1M+

    Wallet users, scaled from zero through partnerships, GTM and product-led growth.

  • 66%

    Lower blended CPM on X Ads, April to July 2025, across 121 campaigns in 8 markets.

  • 200K

    X community grown from 1K followers, 5M+ weekly impressions at peak.

  • 500+

    Content pieces written as lead copywriter.

  • 200+

    Domains in a tiered source monitoring system for AI-agent lead generation.

02 / 08

Which problem is yours?

Pick one. The panel shows what I would do, what I have already done like it, and how the first month could run.

Positioning and launch sprint

What I do

  • One repeatable sentence, and the message hierarchy behind it
  • Website and launch copy
  • Launch plan: audience, channels, budget and sequence
  • Sales and partner one pager

Proof

Led the MeshPay rebrand and website relaunch for enterprise and developer buyers. Ran the Okto perpetuals launch: $500K, 150+ creators, about 4x ROAS.

Proposed first 30 days

  • Week 1Audit the current message, audience and competitors.
  • Week 2Positioning and messaging signed off.
  • Weeks 3 to 4Launch assets and plan shipped.

Acquisition audit and channel build

What I do

  • Audit spend, tracking and creative on X, Meta, Google, LinkedIn, TikTok and Reddit
  • Restructure buying by country and platform
  • Design community and creator programmes
  • Report on registrations, qualified leads and conversion

Proof

Cut Okto's blended X Ads CPM 66% across 121 campaigns in 8 markets. Took creator and community CAC from $20 to $15 in three months at about $100K a month.

Proposed first 30 days

  • Week 1Tracking and spend audit.
  • Week 2Restructure and test plan.
  • Weeks 3 to 4First tests live, weekly report.

Content and search system

What I do

  • Research-led content strategy and calendar
  • Long-form, news and product copy
  • SEO plus FAQ and schema formatting for AI answer engines
  • Newsletter and social distribution

Proof

500+ pieces as lead copywriter at CoinDCX. The Coin Republic's SEO went from zero to the first page of Google News. A research and editorial channel earned coverage on Hacker News.

Proposed first 30 days

  • Week 1Keyword, competitor and answer-engine audit.
  • Week 2Calendar and briefs.
  • Weeks 3 to 4First pieces published and tracked.

Agent-assisted demand gen

What I do

  • Define the ICP and the fit by intent scoring
  • Source monitoring and trigger detection
  • Suppression, routing and follow-up rules
  • Human approval before anything sends

Proof

Mesh Radar monitors 200+ domains and fed qualified pipeline together with paid GTM at MeshPay. A second BD agent runs a full daily cycle for under $20 in API usage.

Proposed first 30 days

  • Week 1ICP and source list.
  • Week 2Scoring and suppression rules.
  • Weeks 3 to 4Pilot with human-approved sends.

03 / 08

Sixteen things I can take off your plate

Grouped by what they are for. Filter to see one group.

Showing 16 of 16

  • 01

    Positioning and messaging

    One sentence a buyer repeats, and the hierarchy behind it. Applied to the MeshPay rebrand and website relaunch.

    Strategy
  • 02

    GTM and launch planning

    Audience, channel, budget and sequence. Used on a $500K, 150+ creator perpetuals launch at Okto.

    Strategy
  • 03

    Competitive and market research

    Landscape maps and benchmarks across wallets, exchanges and payment platforms.

    Strategy
  • 04

    Content strategy and calendars

    Topics chosen from research on the project and its competitors, sequenced so writers can execute.

    Content
  • 05

    Long-form, blog and news

    Researched, SEO-aware articles. 500+ pieces at CoinDCX, plus news writing for an online crypto media house.

    Content
  • 06

    Website, product and app copy

    Copy that guides people through a page or an app screen in the brand's voice.

    Content
  • 07

    Press releases, whitepapers, GitBooks

    100+ press releases written, plus whitepapers and GitBooks for technical products.

    Content
  • 08

    Newsletters and email copy

    Weekly update newsletters written at CoinDCX, Seracle and The Coin Republic. Email and sales copy on request.

    Content
  • 09

    Paid media and user acquisition

    X, Meta, Google, LinkedIn, TikTok and Reddit. CPM cut 66% across a 121-campaign X Ads programme.

    Growth
  • 10

    SEO and AI search optimization

    The Coin Republic went from zero to the first page of Google News. FAQ and schema formatting for AI search.

    Growth
  • 11

    Community and creator programmes

    X from 1K to 200K followers, a 10K+ developer Telegram group, Discord communities grown to 10K active users.

    Growth
  • 12

    Social media, memes and carousels

    Channel strategy, daily posting, meme marketing and carousel posts for X and LinkedIn.

    Social
  • 13

    Founder and executive branding

    Personal brand programmes for founders and executives, including several CFOs.

    Social
  • 14

    AI agent demand-gen systems

    Mesh Radar: monitoring of 200+ domains, fit and intent scoring, suppression rules and human-approved sends.

    AI systems
  • 15

    Outbound and BD automation

    A daily agent that finds trigger events, sorts competitors from prospects and runs follow-ups. Replies route to a person.

    AI systems
  • 16

    AI-first marketing operations

    Claude and Zapier wired into design, content and insights workflows so a small team ships more.

    AI systems

04 / 08

Selected work

Four builds and one base layer. Each one says what was done and what came out of it.

MeshPay2025 to 2026

Mesh Radar: an AI-agent system for demand generation

The problem
Knowing who to contact this week, and why now, at a payments infrastructure company selling to enterprise and developer buyers.
What I built
Tiered monitoring of 200+ domains, fit by intent scoring on an ICP I wrote, hard-block and suppression rules, geo-based routing, and sends through HubSpot only after a person approves them. It is an AI-agent system, not a trained or fine-tuned model.
What came out
Together with paid GTM on X and LinkedIn, qualified pipeline for the business team, who owned the close. Deal-level figures are not published here; available on request in an interview.
CoinDCX · OktoMar to Jul 2025

Okto X Ads: 66% lower CPM across 121 campaigns

What I did
Restructured 9 broad country campaigns into 21 country-by-OS splits across 8 markets: UK, France, Germany, Spain, Japan, South Korea, India and Hong Kong.
What came out
The July install cohort delivered 94% of April's impressions on 44% of the budget.
CoinDCX · Okto WalletFeb 2023 to Oct 2025

Okto Wallet: zero to 1M+ users

  • X community from 1K to 200K followers, with 5M+ weekly impressions at peak
  • About $100K a month of creator and community acquisition, CAC from $20 to $15 in three months
  • A $500K, 150+ creator perpetuals launch at about 4x ROAS
  • Telegram developer community past 10K, and Okto SDK clients from 10 to 50 through hackathons and trust-building
Personal buildWorking system

An outbound agent that starts with "why now"

How it runs
Every day it reads the news for companies with a trigger event, such as a funding round or a product launch. It classifies each as competitor or prospect, runs cold email with scheduled follow-ups, and routes replies to a person. It is run from Slack or a light web frontend.
Cost and reach
A full daily run costs under $20 in API usage. The scoring logic can be coded to 100+ parameters, such as ICP fit, deal stage, geography and buying signals.
How I judge it
Replies, meetings booked and pipeline created. Not emails sent.
Since 2018The base layer

Writing and content, where it started

Research pieces, app screen copy for Okto, crypto news for an online media house, website copy for a decentralized exchange, blogs and PR articles, meme marketing, carousels, LinkedIn management, and an X handle run end to end for a decentralized storage token.

See the work

05 / 08

How we would work together

Three steps, the same every time.

01

A scoping call

We talk through what the project involves, what my role would be, and whether we fit.

02

A shared timeline

We agree a practical timeline for each deliverable, so nobody is guessing about dates.

03

The work, delivered

I deliver the work we pictured on the first call, on the dates we agreed.

How I report. Registrations, qualified leads, replies and conversion. Reach and impressions appear as context, never as the result.

06 / 08

I learned this industry the slow way

In 2018 I said yes to writing about blockchain without knowing what it was, because it paid better. I spent the next seven years being confused by it professionally: NFTs I did not understand in 2021, DeFi jargon I feared before I could define it, and whitepapers I wrote dense enough to confuse the person I used to be.

Three years of marketing exchanges and NFT marketplaces later, I realized the confusion was never mine alone. Everyone just wanted to buy some crypto, send it to a friend, and be done in ten seconds. That is what I market toward now: chain abstraction, or in plainer words, making the ten seconds all anyone has to deal with.

Career

  • MeshPayNov 2025 to Sep 2026Senior Product Marketing Manager
  • CoinDCX (Okto Wallet)Feb 2023 to Oct 2025Brand and Growth Strategy Manager
  • SeracleMay 2021 to Jan 2023Product Content and Strategy Associate
  • The Coin RepublicJul 2020 to May 2021Editorial and Research Manager

Full resume

Spheres I know well

BlockchainCryptocurrencyWeb3NFTsDAOsGamingGuildsStablecoinsPaymentsAI and SaaS

Working style

Cuts to the pointDecides on numbers, not narrativeDocuments the why behind a callPressure-tests before shipping

07 / 08

Questions people ask

Who is Abhijeet Binjve?

Abhijeet Binjve is a product marketing and go-to-market consultant based in Bangalore, India, with 9+ years across crypto, fintech, payments and Web3. He scaled Okto Wallet from zero to 1M+ users at CoinDCX and most recently worked as Senior Product Marketing Manager at MeshPay.

What does he offer as a consultant?

Positioning and messaging, launch planning, paid acquisition, SEO and AI search optimization, content and social programmes, and AI-agent systems for lead generation. Every engagement starts with a scoping call.

Which industries does he work in?

Crypto exchanges and wallets, stablecoin and payment infrastructure, fintech, NFTs, DAOs, gaming and guilds, and AI or SaaS products.

What results has he delivered?

He scaled Okto Wallet from zero to 1M+ users, cut blended X Ads CPM by 66% across 121 campaigns in 8 markets, and drove qualified pipeline for MeshPay through paid campaigns and the Mesh Radar system, with the business team closing the deals.

Does Mesh Radar send emails on its own?

No. Mesh Radar is an AI-agent system, not a trained or fine-tuned model, and a person approves every send.

How does an engagement start?

With a scoping call to agree what the project involves, what his role is and whether it is a good fit. After that comes a shared timeline for each deliverable, then delivery.

Where is he based, and can he work across time zones?

He is based in Bangalore, India (IST, UTC+5:30). His campaigns have covered eight markets across Europe and Asia Pacific, and he has run US-market campaigns for a US-based crypto exchange client.

How can I contact him?

Email hello@meinabhi.com or message him on LinkedIn at https://www.linkedin.com/in/abhijeetbinjve/.

08 / 08

Tell me what you are building.

Send two lines on what you are building and what is not working. We can take it from there.

I reply to every message within 24 hours.

Or talk it through

Book a scoping call Email hello@meinabhi.com
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