# Abhijeet Binjve — full site content for language models

> This is the expanded companion to /llms.txt: the same facts with the detail that page summarizes away.

## Who he is

Product marketing and go-to-market consultant, and most recently Senior Product Marketing Manager at MeshPay (Nov 2025 to Sep 2026), based in Bangalore, India. 9+ years across crypto payments, fintech and Web3. Available immediately for full-time roles and consulting projects.

## Experience

- Senior Product Marketing Manager, MeshPay, Nov 2025 to Sep 2026. Drove qualified pipeline through performance marketing, Mesh Radar and integrated campaigns; led an end-to-end rebrand and website relaunch; built an AI-first marketing function; owned social media and SEO.
- Brand & Growth Strategy Manager, CoinDCX (Okto Wallet), Feb 2023 to Oct 2025. Scaled Okto Wallet from zero to 1M+ users. Cut paid acquisition CPM 66% across a 121-campaign X Ads programme spanning 8 markets. First marketing hire.
- Product Content & Strategy Associate, Seracle, May 2021 to Jan 2023. Supported product and growth strategy for blockchain-based financial infrastructure. First marketing hire.
- Editorial & Research Manager (FinTech), The Coin Republic, Jul 2020 to May 2021. Led a research-driven content function, managed 30+ analysts and reporters.
- State Head (Consultant), Stories Worth Sharing, Oct 2017 to Feb 2021. Orchestrated 60+ events across 15+ cities.

## Tools

- Marketing & analytics: Google Analytics (GA4) · Google Search Console · SEMrush · Ahrefs · Tableau · Mixpanel · Metabase · Power BI (basic) · Sprinklr (social listening)
- Paid media & acquisition: X Ads Manager · Meta Ads Manager · Google Ads · LinkedIn Campaign Manager · TikTok Ads Manager · Reddit Ads · AddressableAI (managed paid-media platform)
- Marketing ops & CRM: HubSpot · Customer.io · ManyChat · Webflow · WordPress · Zoho CRM
- Crypto & Web3 data: Dune · DefiLlama
- Design & productivity: Canva · MS Excel (advanced) · MS PowerPoint · SQL · Jira / Atlassian · Claude · Zapier · ChatGPT

## Core competencies

Product Marketing, Go-to-Market (GTM) Strategy, Positioning & Messaging, Brand Marketing, Demand Generation, Performance Marketing, Paid Media Buying & User Acquisition, Content Marketing, SEO & AI Search Optimization, Webinars & Events, Social Media Strategy, Competitive & Market Research, Cross-Functional Leadership, Stakeholder Management, B2B & B2D Marketing, AI-First Marketing Operations, Crypto / Web3 / Payments

## Pages

- [Consulting](https://meinabhi.com/): what he offers, proof, selected work, process and FAQ.
- [Freelance writing](https://meinabhi.com/freelance/): presale and crypto PR writing services, client roster, case studies and pricing.
- [Performance marketing](https://meinabhi.com/performance/): fintech paid acquisition specialist positioning, case studies, pricing and FAQ.
- [Work archive](https://meinabhi.com/work/): selected samples across growth creative, product, lifecycle email and event collateral.
- [Resume](https://meinabhi.com/resume/): full experience, numbers, tools, education and FAQ.

## Contact

- Email: hello@meinabhi.com
- LinkedIn: https://www.linkedin.com/in/abhijeetbinjve/
- X: https://x.com/crypt0knightee
- Medium: https://medium.com/@abhijeetbinjve